FireSmart BC is very excited to announce the launch of a fully integrated public relations campaign this spring/summer to spread the word about FireSmart throughout BC and we need your help!
The overall theme is focused on celebrity spokesperson Bryan Reid Sr. from the hit HGTV Show Timber Kings and his personal story about losing his business to wildfire. Bryan is now an advocate for wildfire prevention and preparedness.
By using a video series, digital advertising, social media advertising and public relations campaigns, we will work to bring the value and message of FireSmart to British Columbia.
Coming into wildfire season, the public relations campaign is designed to inspire homeowners and community leaders to take action. We encourage you and/or your organization to spend time each week engaging with and supporting the FireSmart social communities.
We have attached a copy of BC FireSmart’s Social Media Handbook to assist you with sharing our message.
Inside the social media handbook is a Campaign Content Calendar (a sample of the calendar is shown below). This useful calendar lists all important campaign dates throughout this public relations campaign which will be running from April 27th to mid-July.
We ask that you like, comment and share these informative posts across all FireSmart BC’s Social Media channels (Facebook, Twitter, Instagram). This also includes using the #FireSmartBC hashtag and tagging the official FireSmartBC Social Media accounts. This interaction is critical for FireSmart BC to reach new audiences across British Columbia.